We need to learn from the past: learn not to throw away, learn to reuse, learn to repair, learn to recycle. At the same time we must not forget about beauty: very often the concept of recycling is combined with an idea of cheap. The next step is to make recycling a creative and improved conversion process.
We are no longer talking about recycling but UP-CYCLING. Our challenge is to give a new value to old things; muchmore interesting from an economic, aesthetic, functional and emotional point of view, precisely because it originates from recycle draw materials of the highest quality that are reinterpreted by creative designers and worked by the hands of expert luxury craftsmen to new life.